Kelce Brothers Buy a Team: Jason and Travis Kelce Take Stake in St. Joseph Goats
The Kelce Brothers Buy a Team story marks another expansion of Jason and Travis Kelce’s growing business portfolio. The NFL brothers, through their involvement with Garage Beer, have taken an ownership stake in the St. Joseph Goats, a professional indoor football team competing in The Arena League.
The move adds professional sports ownership to the brothers’ growing business interests and gives the Kelces a direct connection to a football franchise outside the NFL. The St. Joseph Goats confirmed that the brothers are part of the team’s ownership group.
Jason and Travis Kelce Become Sports Team Owners
Jason and Travis Kelce are already well known for their NFL careers, but their business activities have increasingly expanded beyond football.
The brothers are co-owners of Garage Beer, a Cincinnati-based beer brand. Garage Beer announced that the company had become an owner of the St. Joseph Goats, effectively bringing the Kelce brothers into professional indoor football ownership.
The investment is being presented as more than a traditional sponsorship. Garage Beer described the move as a step into professional sports ownership, linking the brand’s identity directly with the Goats franchise.
Who Are the St. Joseph Goats?
The St. Joseph Goats are based in St. Joseph, Missouri, and compete in The Arena League, a professional indoor football competition.
According to the team’s official history, the franchise was founded in 2023 as one of the league’s original teams. The organization relocated to St. Joseph in late 2024 and began playing as the St. Joseph Goats in 2025.
The team plays its home games at St. Joseph Civic Arena and uses a seven-on-seven format. The league’s version of indoor football features a faster-paced style of play designed around frequent scoring opportunities.
The Goats’ ownership group also includes former NFL running back Christian Okoye and local business leaders, alongside the Kelce brothers.
Garage Beer Adds Professional Football to Its Portfolio
Garage Beer has become an important part of the Kelce brothers’ business activities since they became involved with the company.
The St. Joseph Goats investment gives the brand a presence within professional sports while connecting two of the most recognizable names in American football with a new football property.
For the Kelces, the move also fits into a broader pattern of developing business ventures connected to sports, entertainment and consumer brands.
Rather than simply attaching their names to the team as promotional partners, the brothers are participating through ownership of the company that acquired the stake.
A New Chapter in the Kelce Brothers’ Sports Empire
The Kelce Brothers Buy a Team development comes as both brothers continue building careers away from their playing days and NFL commitments.
Jason Kelce retired from the NFL after his long career with the Philadelphia Eagles and has since expanded his profile across media and business. Travis Kelce remains an active NFL player with the Kansas City Chiefs while also developing interests outside the league.
Owning an indoor football franchise gives the brothers another direct connection to the sport that built their public profiles.
The investment could also create opportunities for cross-promotion between Garage Beer, the Goats and the Kelces’ wider entertainment and business activities.
St. Joseph Goats Continue Building a Midwest Football Presence
The Goats have positioned themselves as a professional football organization focused on the St. Joseph community and the wider Midwest market.
The franchise moved to St. Joseph after beginning its history elsewhere and has established Civic Arena as its home venue. The team describes its mission as bringing professional arena football back to the region while creating a strong local fan experience.
The 2026 season also brought significant success for the organization. The St. Joseph Goats reached ArenaMania III, hosting the championship game against the Arkansas Diamonds at St. Joseph Civic Arena on August 8.
That growing local profile provides a new platform for the Kelce brothers as they become involved with the franchise.
Why the Investment Matters for the Kelces
The ownership move demonstrates how the Kelce brothers are extending their business interests beyond traditional NFL opportunities.
Their football backgrounds give them an obvious connection to the sport, while Garage Beer provides a consumer-business platform that can potentially benefit from sports-related exposure.
The Goats investment also puts the brothers in a different segment of professional football. Instead of owning or investing in an NFL franchise, they are participating in the emerging indoor football market through a smaller professional league.
For the St. Joseph Goats, meanwhile, having the Kelce brothers associated with the ownership group adds significant national visibility to a team operating in a regional market.
What Comes Next for the St. Joseph Goats?
The immediate focus for the franchise is continuing to develop its presence in St. Joseph and strengthening its position within The Arena League.
The team’s official materials emphasize local fan engagement, professional arena football and the development of a distinctive Midwest football identity.
With Jason and Travis Kelce now connected to the ownership group, the Goats also have an opportunity to attract attention from football fans well beyond Missouri.
The investment therefore represents a new intersection between the Kelce brothers’ football fame, Garage Beer’s brand expansion and the growing profile of the St. Joseph Goats.
Frequently Asked Questions
1. Did Jason and Travis Kelce buy the St. Joseph Goats?
Jason and Travis Kelce became part of the ownership group of the St. Joseph Goats through their involvement with Garage Beer.
2. What team do the Kelce brothers own?
The brothers are part-owners of the St. Joseph Goats, a professional indoor football team competing in The Arena League.
3. What is The Arena League?
The Arena League is a professional indoor football league featuring teams that play a faster-paced form of football in indoor venues.
4. Where are the St. Joseph Goats based?
The St. Joseph Goats are based in St. Joseph, Missouri, and play their home games at St. Joseph Civic Arena.
5. What is Garage Beer?
Garage Beer is a Cincinnati-based beer company co-owned by Jason and Travis Kelce. The company is connected to the Goats’ ownership investment.
6. When were the St. Joseph Goats founded?
The franchise was founded in 2023 as one of the original franchises of The Arena League. It relocated to St. Joseph in late 2024.
7. Do the Kelce brothers own an NFL team?
No. Their latest football ownership involvement is with the St. Joseph Goats, an indoor football franchise rather than an NFL team.
8. Where do the St. Joseph Goats play?
The team plays at St. Joseph Civic Arena in St. Joseph, Missouri.
9. Who else is part of the Goats’ ownership group?
The team’s official website says its ownership group includes local leaders, NFL legend Christian Okoye and the Kelce brothers.
10. Why is the Kelce brothers’ investment significant?
The investment expands Jason and Travis Kelce’s involvement in professional sports ownership while giving the St. Joseph Goats additional visibility through two highly recognizable football figures.
