New Delhi, India – 11 June, 2025 – In a bold and unprecedented move, IAMG WORLD, a fashion and marketing startup based in the capital of India, has unveiled a revolutionary approach to tackling depression and anxiety on a global stage. The announcement was made during a high-profile international conference hosted by the company, where IAMG WORLD’s visionary founder, Mr. Tejas Baranwal, presented the campaign: “RUCHIKA – SAY NO TO DEPRESSION.”
Named after Mr. Baranwal’s sister, RUCHIKA is more than just a campaign — it’s a movement that aims to challenge the conventional, often somber narratives around mental health. Unlike traditional seminars that focus on the adverse effects of stress in dimly lit, emotionally heavy environments, Baranwal proposes a vibrant, fashion-forward solution that uplifts, empowers, and destigmatizes mental health struggles.
The reaction from global delegates was nothing short of astonishing. Many were visibly moved by the simplicity and originality of the idea. Mr. Mathew, a representative speaking to Forbes, remarked:
“I could never have imagined such a powerful idea coming from someone so young. Tejas Baranwal has not only challenged the norm but introduced a solution that is refreshingly different and universally impactful.”
Baranwal believes that repeatedly discussing the negativity surrounding depression only amplifies the problem. “We need to stop romanticizing despair and instead channel our energy into creating spaces and experiences that radiate hope, confidence, and positivity,” he said during the conference.
The campaign is already being hailed as a potential global game-changer. With endorsements and support pouring in from international dignitaries, RUCHIKA – SAY NO TO DEPRESSION signals a transformative moment in how the world approaches mental well-being.
As India continues to position itself as a hub for innovation and leadership on global issues, initiatives like this underscore the power of youth-led startups in redefining the world’s future. Forbes has praised IAMG WORLD’s efforts and expressed its full support for the campaign’s international expansion.
About IAMG WORLD
IAMG WORLD is a rising Indian startup at the intersection of fashion, marketing, and social impact. With a focus on innovative storytelling and meaningful campaigns, the company is committed to changing narratives, one bold idea at a time.
